Plain Language Writing (formerly known as TECHNICAL WRITING)

Learning Direction Inc.: FMI Phone 403.293.7689, 403.870.2606.
- Runs a continuous campaign against gobbledygook, jargon and misleading business/technical writing.
- Helps businesses and other organizations with their documents, reports and publications.
- Believes that everyone should have access to clear and concise information.
Criteria for plain language writing:
- Style, tone and respect appropriate to the audience,
- Projects the image of the organization,
- Short clear sentences, easy-to-find topics,
- Clear, accurate documentation,
- Bright, active, writing,
- Lists, columns, bullets, diagrams, pictures, colour,
- Not a waste of time,
- Conciseness,
- Humour,
- Reduced redundancy, complexity,
- No babble, dead wood phrases or unnecessary words.
Pleasantly, Plain Language Writing brings essentials to those who need them.
What LDI does is considerably different than writing fiction, newspaper or magazine articles. Fiction writers want to create a mood or - in some cases - they want to ‘bulk’ things up filling space. For them, thicker is better - and most people like thick books, don’t they?
We offer:
- Downsized documentation with a shrinking page count and a pleasant reading experience (a unique, joyful and unusual opportunity for the reader).
- Writing that follows the principle of “conservation of mental energy” (Herbert Spencer).
Phone (403) 293-7689,(403) 870-2606, Fax (403) 280-8041.
You and David can discuss your writing needs - no obligation - to determine how we can work together.
or email LDI with your phone number, an outline of your concerns and a time we can contact you by phone.
Email: info@learningdirection.com